The Coca Cola Case

The 7 P’s of the Marketing Mix Yoo et al (2000) stated that marketers use the marketing mix to enhance their products and make them more enjoyable, comfortable, reliable, and appealing to the public. A marketing mix is a tool in creating a significant brand image.Coca-Cola has managed to be the leader in the beverage…

5 Content Marketing examples in the travel industry.

Content Marketing is? Content marketing is sharing consistently high-quality of relevant with the brand Articles, Blogs, Infographics, Videos, Podcasts, Social Media posts, etc.  The goal is to attract, engage, and retain the audience to achieve growth and profit. What do you need to start? 5 examples of content marketing use in the travel industry 1.…

ARE YOU A BRAND YET?

The importance of personal branding Until a few years ago we considered as brands Hollywood actors, big-name celebrities, and high-profile leaders. The rise of social media has created the space for individuals to promote themselves in a fun, creative and free, way. Personal branding is now essential!Personal branding is  “a strategic process of creating, positioning,…

A discussion around Inbound Marketing

The creation of Inbound Marketing The inception of inbound marketing emerged as a response to the evolving landscape of consumer behavior and the digital revolution. Brian Halligan, co-founder of HubSpot, coined the term in 2005, emphasizing the importance of attracting customers through valuable content tailored to their needs and preferences, as opposed to traditional outbound…

Technology And Its Impact On Consumer Behavior

FROM FIRE TO Wi-Fi From Eniac that filled a whole room, to smartphones that can fit in our hands the Internet has significantly changed our lives. Internet users are just growing and access is getting easier every year. According to Statista the number of users is estimated to reach 7 billion users and therefore a…

Η αδικημένη γενιά. (κατ΄ εμέ)

Λένε πως η δεκαετία των είκοσι είναι μαγική.Είναι τα ανέμελα χρόνια, γεμάτα εμπειρίες και ελευθερίες, για λάθη, για πάθη, για τα πάντα. Ετσί τουλάχιστον έχω ακουσεί από ιστορίες τρίτων. Έτσι έχω δει στις ταινίες. Έτσι έχω διαβάσει στα μυθιστορήματα. Στα δεκατέσσερα έμαθα τη λέξη μνημόνιο. Η εφηβεία μου στιγματίστηκε απο τό φόβο για το μέλλον…

Who am I?

I am a digital marketing student who is nostalgic for the traditional world. My English friends like to call me Kat, but in my hometown, my friends use my Greek name, Katerina.This is going to be a safe place where I express my mind and if you want you can give me your feedback and…