Content Marketing is?
Content marketing is sharing consistently high-quality of relevant with the brand Articles, Blogs, Infographics, Videos, Podcasts, Social Media posts, etc.
The goal is to attract, engage, and retain the audience to achieve growth and profit.
What do you need to start?
- Identify the target audience
- Set your S.M.A.R.T goals
- Map your content topics and formats
- Create measurable KPIs
- Analyze the results
5 examples of content marketing use in the travel industry
1. Airbnb – news magazine
Airbnb offers a section sharing news and stories of hosts and lodgers.
Storytelling is vital to connect with consumers on a human level, evoking emotions. By doing so, they remain relevant and consumers are more likely to build an emotional bond with the brand, fostering brand affinity, loyalty, and advocacy.
2. TripAdvisor – AI
Tripadvisor includes AI to help consumers organize personalized trip events.
AI (Artificial Intelligence is another important tool for marketers as it can analyze huge amounts of data to understand preferences, behaviors, and trends. AI is essential to automate tasks and deliver tailored experiences, and analytics enable decision-making. As part of content marketing AI empowers brands to stay competitive and drives sustainable growth.
3. Tripadvisor – Virtual Reality
TripAdvisor has managed to stand out as the go-to brand for picking hotels, restaurants, beaches, and all things traveling.
They have included virtual reality in their content marketing offering by partnering with chefs, local tour guides, etc.
•VR tour guides in many cities like Berlin, Florence, Vatican
•Cooking classes
•Traditional Greek dancing
•Winery visits
•Yoga
•Games
VR helps differentiate the brand by creating memorable interactions. Drives brand recognition and loyalty through building emotional connections.
4. Indie Traveller -Podcast
The Indie Traveller not only has a blog but is standing out offering a series of podcasts about travelling.
Podcasts are very popular in recent years and are a great tool to reach the audience on the go in an accessible format.
Gives a personal touch, fostering brand authority, trust, and loyalty.
5. Campeasy Iceland – Youtube Videos
Campeasy Iceland is enhancing its marketing strategy by sharing on its YouTube channel and Instagram page high-quality videos showcasing their services. The videos offer breathtaking images of Iceland and parts of past customers’ experiences, including tips.
Video nowadays is dominant. It captures attention, evokes emotions, and delivers information in a memorable format.
Using videos as part of content marketing, especially when shared through social media increases brand visibility, therefore brand awareness leading to a higher number of conversions.
HandwrittenbyKat 